Gay Austrian fashion devotee Bruno has landed the No. 1 spot at the weekend box office, though it's uncertain how much staying power he has.
Sacha Baron Cohen's "Bruno" started big on opening day Friday but had a huge drop the rest of the weekend, with the Universal Pictures mock documentary finishing with $30.4 million, according to studio estimates Sunday.
The movie took in nearly half of its weekend total — $14.4 million — on Friday, then tumbled with just $8.8 million Saturday and an estimated $7.2 million Sunday. Those are signs that it won't beat his Borat flick from a few years back.
Sacha Baron Cohen's "Bruno" started big on opening day Friday but had a huge drop the rest of the weekend, with the Universal Pictures mock documentary finishing with $30.4 million, according to studio estimates Sunday.
The movie took in nearly half of its weekend total — $14.4 million — on Friday, then tumbled with just $8.8 million Saturday and an estimated $7.2 million Sunday. Those are signs that it won't beat his Borat flick from a few years back.
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