Thursday, November 19, 2009

TV Ad Seeks to Recruit Arab-Americans to CIA

There's a swirl of activity in a spacious, modern kitchen as final meal preparations are made. An older man tries to swipe a felafel off an appetizer plate but instead gets a loving hand slap from a woman. The happy, well-dressed guests move to a table full of food in a dining room adorned with Middle Eastern wall-hangings. It's an inviting, if idealized, dinner party scene from any Arab-American home -- at least that's what the CIA seeks to convey in the first television commercial of its kind. The agency, in turn, hopes it's an inviting message to U.S. Arabs. "Your nation, your world," a male voice says with a Middle Eastern accent, as the frame moves outside and pans out to show the party through a window of a gleaming, high-rise building. In seconds, the shot zooms out to an image of the U.S. from space. "They're worth protecting.
"Careers in the CIA." Click on the pic for more.

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