Friday, September 11, 2009

GM Offering Money-Back Guarantee to Win Back Customers


General Motors is hoping to jump-start its revival by guaranteeing car buyers that if they don't like their new Chevrolet, GMAC, Buick or Cadillac, they have 60 days to bring it back for a full refund. The marketing effort that starts Monday is called "May the Best Car Win" and aims to win back customers leery of GM since it filed for bankruptcy protection earlier this year. The nation's largest automaker needs to improve sales so it can repay billions in government loans and stay in business.
GM 2010 Camaro Restores Confidence in The Auto Bailout

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