Monday, August 10, 2009

'G.I. Joe' Cashes In With $56.2M Weekend Opening

G.I. Joe is the latest toy to invade Hollywood and plant its blockbuster flag.
Inspired by the Hasbro action figure, Paramount's "G.I. Joe: The Rise of Cobra" took command of the weekend box office with a $56.2 million debut domestically, according to studio estimates Sunday. "G.I. Joe" also took in $44.3 million overseas for a worldwide total of $100.5 million.
Meryl Streep's Julia Childs tale "Julie & Julia" opened a solid No. 2 as an alternative for adult crowds with $20.1 million. While "G.I. Joe" was the first choice for young males, women 35 and older were the main audience for "Julie & Julia." The question still remains, did Joe use his kung fu grip?

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